Trademarking Your Brand and or Logo

Good Day☕️ Topic of today is Trademarking Your Brand.

Guess what Millennial Bosses? I discovered that neither a lawyer nor attorney is needed to trademark your brand. With that in mind, I’m here to inform you of how to trademark your brand’s logo, and also share with you my trademarking experience .

Start by researching your brand name or name you’d like to be trademarked. This ensures that it’s not already trademarked by someone else. This is a VERY important part, because you will risk trademark infringement, potential lawsuits, and damaged brand identity. You do not want to waste your time, neither your energy, nor your money.

I can’t speak for others as to how their brand name came about. However, my brand name came to me through prayer. I kneeled down and prayed in depth for quite a few nights for a brand name would come to me, and it did. Sometimes you just have to have God help you get there. After a few nights of  dreaming, praying, and brainstorming–two names stood out (of which I’m not going to disclose at the moment for personal reasons) . I wrote down the names and started googling.

Now, this can be an overwhelming process if you don’t have a MB Business Coach, such as myself.  Once I discovered that out of both names only one had no images found, the lovely LACHELLELUX  brand came to life.  There are some companies that charge various rates to search for you, which is not problem if you have the financial resources, but if you are just starting out. You may not have the financial resources and want to stay in your MB DIY Lane.

Don’t be afraid to sit down, to think, and to try. Learning new things aren’t always easy but, they aren’t hard as well, unless we make them hard.  Believe in yourself, believe in your brand, and believe in your brand name.

Search yourself!

Once your confident about your brand name and no one else has your brand name trademarked, do a little Happy Dance & Lets Get To It!!

What you will need:

  •  A few hours of quiet time to read and understand the process of Trademarking
  •  Correctly answer questions in the trademarking application to best of your memory. This has to be accurately filled out so cross your T’s and dot your I’s MB’s.
  •  Know what your brand offers and which class it falls under. If you offer various products or services, you will require multiple classes, I highly recommend starting with one and adding the others on as quickly as possible. You have 3 trademarking options and they are:

(1) TEAS Plus, which the cost for each class is $225, it’s the least expensive but the strictest requirements & is subject to an additional processing fee. If applicant does not satisfy the relevant filing option requirements, the additional processing fee is $125

Whichever class you decide to file, please make sure you have the proof of use with your logo or brand name in which you want trademarked. For instance, if your a fashion brand. You will need clothing labels and or hangtags to send pictures as a specimen. Provide the additional proof required & respond to any requests before deadline provided.

(2) TEAS Reduced Fee (TEAS RF) each class is $275 . However, it’s not as strict as option one, minimum requirements & is subject to an additional processing fee if applicant does not satisfy the relevant filing option requirements of $125

(3) TEAS Regular each class is $400 however no requirements nor additional processing fees.

Trademark renewal is every 10 years, which costs $425 per class

When I filed my trademark application for LACHELLELUX®️ my 3 yr old Toddlerpreneur was having the time of her life. In which, her favorite word was mommy. Which made it a little hard for me to focus and concentrate on the trademarking application. Of course I read everything twice to be cautious and choose two classes to trademark for my brand. Once I submitted an image of my logo and then thought wow, that was a pretty easy process. Wrong!

Four months later, I received an email that proof of use was needed. I contacted my examining attorney to discuss what proof of use was needed for the classes I’d filed for trademark, what and how to submit. A few weeks went by because I was waiting on my custom buttons, for class 26 . Once I received them, I submitted pictures of them, my clothing labels, and an hat with my logo embroidered on the front.

A few weeks went by,  and I received another email. This time proof of use for Class 25 was accepted but, not Class 26. I contacted my examining attorney again and was then told I needed epaulettes with my brand ? . Completely shocked I explained to her the reason I selected Class 26 was because I was under the assumption I needed that class for custom buttons, zippers & Embroidered hats, etc. She informed me of that not being the case.

Due to the fact that I didn’t have any custom epaulettes for my brand. I prayed, I researched, and I thought long and hard about what my next move would be. The main thing that was on my mind was losing the money I’d invested in trademarking that class ($225). Keep in mind, trademarking is Non-Refundable. Once again, I contacted my examining attorney, for the last time via email and removed Class 26 to make sure that I didn’t miss my deadline and risk abandonment of my trademark. I lived and learned in 2018, took a few business losses and learned from my mistakes. The L was worth it. I didn’t listen to my intuition and file for just the one class.

However, I learned not only about trademarking U.S. & International trademarking , but also about protecting your intellectual property & patents . In which, I’ll address those in an upcoming blog posts.

One comment on “Trademarking Your Brand and or Logo

  • Jay , Direct link to comment

    Thank you for this informative post. It came right on time for me and made me aware of what my next steps need to be!

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